Infomercials and advertising effectiveness: an empirical study

Author： Martin Brett A.S.   Bhimy Andrew C   Agee Tom  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.19, Iss.6, 2002-10, pp. : 468-480

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

An experimental study on the relationship between consumer involvement and advertising effectiveness

By Wu Shwu-Ing  

Asia Pacific Journal of Marketing and Logistics, Vol. 13, Iss. 1, 2001-01 ,pp. : 43-56

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of culture on advertising effectiveness in China and the USA: A cross‐cultural study

By Zhang Yong   Neelankavil James P  

European Journal of Marketing, Vol. 31, Iss. 2, 1997-02 ,pp. : 134-149

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Mediation of TV advertising to children: An empirical study of Indian mothers

By Soni Pavleen   Singh Raghbir  

Society and Business Review, Vol. 7, Iss. 3, 2012-09 ,pp. : 244-259

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Advertising and information: an empirical study of search, experience and credence goods

By Ekelund Robert B   Mixon Franklin G   Ressler Rand W  

Journal of Economic Studies, Vol. 22, Iss. 2, 1995-02 ,pp. : 33-43

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Advertising Effects and Effectiveness

By Bendixen Mike T.  

European Journal of Marketing, Vol. 27, Iss. 10, 1993-11 ,pp. : 19-32

Emerald Group Publishing Ltd

Access to resources Recommend Favorite