Animosity towards economic giants: what the little guys think

Author: Ang Swee Hoon   Jung Kwon   Kau Ah Keng   Leong Siew Meng   Pornpitakpan Chanthika   Tan Soo Jiuan  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.21, Iss.3, 2004-03, pp. : 190-207

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract