Author: Ang Swee Hoon Jung Kwon Kau Ah Keng Leong Siew Meng Pornpitakpan Chanthika Tan Soo Jiuan
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.21, Iss.3, 2004-03, pp. : 190-207
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Abstract