Reactions to unethical consumer behavior across six countries

Author: Babakus Emin   Cornwell T Bettina   Mitchell Vince   Schlegelmilch Bodo  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.21, Iss.4, 2004-04, pp. : 254-263

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Abstract