An inquiry into the factors that impact on consumer appreciation of a board game

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.24, Iss.2, 2007-03, pp. : 80-89

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A Critical Appreciation of Appreciative Inquiry in the Advance of Sustainable Business

Building Sustainable Legacies: The New Frontier Of Societal Value Co-Creation, Vol. 2015, Iss. 6, 2015-07 ,pp. : 54-72

GSE Research

Access to resources Recommend Favorite

The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

By Brengman Malaika Geuens Maggie De Pelsmacker Patrick

Journal of Marketing Communications, Vol. 7, Iss. 4, 2001-12 ,pp. : 231-243

Routledge Ltd

Access to resources Recommend Favorite

The impact of values on consumer behaviour

By Eibel-Spanyi Katalin

International Journal of Economics and Business Research, Vol. 5, Iss. 4, 2013-06 ,pp. : 400-419

Inderscience Publishers

Access to resources Recommend Favorite

The impact of exchange rate movements on employment: the economy-wide effect of a rand appreciation

By Ngandu Stewart

Development Southern Africa, Vol. 26, Iss. 1, 2009-03 ,pp. : 111-129

Routledge Ltd

Access to resources Recommend Favorite

Factors influencing consumer perceptions of brand trust online

By Ha Hong-Youl

Journal of Product and Brand Management, Vol. 13, Iss. 5, 2004-05 ,pp. : 329-342

Emerald Group Publishing Ltd

Access to resources Recommend Favorite