Author: Razzouk Nabil Seitz Victoria Capo Karen Prodigalidad
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.24, Iss.5, 2007-08, pp. : 264-274
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The consumer decision-making process
European Journal of Marketing, Vol. 5, Iss. 2, 1993-12 ,pp. :
UK Consumer Decision-Making Styles
By Bates L.
Journal of Marketing Management, Vol. 14, Iss. 1-3, 1998-04 ,pp. :