Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context

Author： Sridharan Srinivas Viswanathan Madhu

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.25, Iss.7, 2008-10, pp. : 455-462

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Fostering fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces

Journal of Marketing Management, Vol. 30, Iss. 5-6, 2014-05 ,pp. : 501-518

Routledge Ltd

Access to resources Recommend Favorite

Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces – lessons from rural Cambodia

Journal of Marketing Management, Vol. 30, Iss. 5-6, 2014-05 ,pp. : 445-475

Routledge Ltd

Access to resources Recommend Favorite

Asian Models of Entrepreneurship — from the Indian Union and the Kingdom of Nepal to the Japanese Archipelago: Context, Policy and Practice

By McElwee Gerard

The International Journal of Entrepreneurship and Innovation, Vol. 15, Iss. 3, 2014-08 ,pp. : 222-222

IP Publishing Ltd

Access to resources Recommend Favorite

The Marketing / Entrepreneurship Interface

By Collinson Elaine

Journal of Marketing Management, Vol. 18, Iss. 3-4, 2002-04 ,pp. : 337-340

Routledge Ltd

Access to resources Recommend Favorite

Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications

Journal of Marketing Management, Vol. 30, Iss. 5-6, 2014-05 ,pp. : 435-438

Routledge Ltd

Access to resources Recommend Favorite