Examining the trait and functional motive antecedents of four gambling activities: slot machines, skilled card games, sports betting, and promotional games

Author： Fang Xiang   Mowen John C.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.26, Iss.2, 2009-03, pp. : 121-131

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