Place-based marketing and regional branding strategy perspectives in the California wine industry

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.27, Iss.1, 2010-01, pp. : 5-16

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Place-based marketing strategies, brand equity and vineyard valuation

By Thode Stephen F Maskulka James M

Journal of Product and Brand Management, Vol. 7, Iss. 5, 1998-05 ,pp. : 379-399

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Entrepreneurial marketing within the French wine industry

By Thomas Lisa C. Painbéni Sandra Barton Harry

International Journal of Entrepreneurial Behaviour and Research, Vol. 19, Iss. 2, 2013-03 ,pp. : 238-260

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Wine marketing: modelling the ethics of the wine industry using qualitative data

By Richardson Oliver

Qualitative Market Research: An International Journal, Vol. 8, Iss. 4, 2005-04 ,pp. : 440-453

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The growth of the political marketing industry and the California initiative process

By Bowler Shaun Donovan Todd Fernandez Ken

European Journal of Marketing, Vol. 30, Iss. 10-11, 1996-10 ,pp. : 166-178

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Winning new markets in the economic decline: Branding strategy in India's housing industry

Strategic Direction, Vol. 26, Iss. 6, 2010-01 ,pp. : 9-10

Emerald Group Publishing Ltd

Access to resources Recommend Favorite