Translating barriers into potential improvements: the case of new healthy seafood product development

Author： Altintzoglou Themistoklis   Hansen Karina Birch   Valsdottir Thora   Odland Jon Øyvind   Martinsdóttir Emilía   Brunsø Karen   Luten Joop  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.27, Iss.3, 2010-01, pp. : 224-235

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