Dispelling the collective myth of Chinese consumers: a new generation of brand-conscious individualists

Author： Ye Lilly   Bose Mousumi   Pelton Lou  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.29, Iss.3, 2012-04, pp. : 190-201

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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