Author: Hassan Salah S. Craft Stephen
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.29, Iss.5, 2012-07, pp. : 344-356
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Market segmentation: strategies for success
By Dibb Sally
Marketing Intelligence & Planning, Vol. 16, Iss. 7, 1998-07 ,pp. :