Examining world market segmentation and brand positioning strategies

Author: Hassan Salah S.   Craft Stephen  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.29, Iss.5, 2012-07, pp. : 344-356

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract