Author: Andersen Bj°rn Fagerhaug Tom RandmÂμl Stine Schuldmaier J³rgen Prenninger Johann
Publisher: Emerald Group Publishing Ltd
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.14, Iss.5-6, 1999-12, pp. : 378-389
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Abstract