Improving the viability of manufacturers' representatives with industry-based sales training initiatives

Author： Weinrauch J. Donald   Stephens-Friesen Marilyn   Carlson Rodney L.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.16, Iss.3, 2001-06, pp. : 183-198

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