Author: Bstieler Ludwig Gross Charles W
Publisher: Emerald Group Publishing Ltd
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.18, Iss.2, 2003-03, pp. : 146-161
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Project NewProd: Factors in New Product Success
European Journal of Marketing, Vol. 14, Iss. 5-6, 1993-12 ,pp. :