Author: Lee Don Y.
Publisher: Emerald Group Publishing Ltd
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.18, Iss.3, 2003-06, pp. : 258-269
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Product comprehension and promotional strategies
Journal of Consumer Marketing, Vol. 12, Iss. 2, 1995-02 ,pp. :
Promotional strategies at the Salisbury YMCA, Hong Kong
Strategic Direction, Vol. 18, Iss. 1, 2002-01 ,pp. :
Market segmentation: strategies for success
By Dibb Sally
Marketing Intelligence & Planning, Vol. 16, Iss. 7, 1998-07 ,pp. :