The effect of successful trade show attendance on future show interest: exploring Japanese attendee perspectives of domestic and offshore international events

Author： Smith Timothy M   Hama Kazuyo   Smith Paul M  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.18, Iss.4-5, 2003-08, pp. : 403-418

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

An exploratory study of attendee activities at a business trade show

By Gopalakrishna Srinath   Roster Catherine A.   Sridhar Shrihari  

The Journal of Business and Industrial Marketing, Vol. 25, Iss. 4, 2010-01 ,pp. : 241-248

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Trade show: who, what, why

By Herbig Paul   O'Hara Bradley   Palumbo Frederick A  

Marketing Intelligence & Planning, Vol. 16, Iss. 7, 1998-07 ,pp. : 425-435

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of service quality and trade show effectiveness on post-show purchase intention

By Gottlieb Udo R.   Brown Mark R.   Drennan Judy  

European Journal of Marketing, Vol. 45, Iss. 11-12, 2011-11 ,pp. : 1642-1659

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Differences between trade show exhibitors and non-exhibitors

By Herbig Paul   O'Hara Brad   Palumbo Fred  

The Journal of Business and Industrial Marketing, Vol. 12, Iss. 6, 1997-06 ,pp. : 368-382

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The return on trade show information (RTSI): a conceptual analysis

By Bettis-Outland Harriette   Cromartie Jane S.   Johnston Wesley J.   Borders Aberdeen Leila  

The Journal of Business and Industrial Marketing, Vol. 25, Iss. 4, 2010-01 ,pp. : 268-271

Emerald Group Publishing Ltd

Access to resources Recommend Favorite