Case study research methods for theory building

Author： Woodside Arch G. Wilson Elizabeth J.

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.18, Iss.6-7, 2003-12, pp. : 493-508

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Building brands using direct marketing - a case study

By Gardiner Peter Quinton Sarah

Marketing Intelligence & Planning, Vol. 16, Iss. 1, 1998-01 ,pp. : 6-11

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Changing governance of supply chains in the building industry: a multiple case study

By Voordijk H. de Haan J. Joosten G.J.

European Journal of Purchasing and Supply Management, Vol. 6, Iss. 3, 2000-12 ,pp. : 217-225

Elsevier

Access to resources Recommend Favorite

Building Data Warehouse at life insurance corporation of India: a case study

By Ranjan Jayanthi Khalil Saani

International Journal of Business Innovation and Research, Vol. 2, Iss. 3, 2008-03 ,pp. : 241-261

Inderscience Publishers

Access to resources Recommend Favorite

Building a prosperous global knowledge economy in Africa: Rwanda as a case study

By Murenzi Romain Hughes Mike

International Journal of Technology and Globalisation, Vol. 2, Iss. 3-4, 2006-12 ,pp. : 252-267

Inderscience Publishers

Access to resources Recommend Favorite

The Born-Global Phenomenon: A Comparative Case Study Research

By Rialp Alex Rialp Josep Urbano David Vaillant Yancy

Journal of International Entrepreneurship, Vol. 3, Iss. 2, 2005-06 ,pp. : 133-171

Springer Publishing Company

Access to resources Recommend Favorite