Diffusion process models and strategic performance theory for new B2B electronic ventures

Author: Woodside Arch   Gupta Samir   Cadeaux Jack  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.19, Iss.1, 2004-01, pp. : 23-38

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract