The use of online marketplaces for competitive advantage: a Latin American perspective

Author: Rohm Andrew J   Kashyap Vishal   Brashear Thomas G   Milne George R  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.19, Iss.6, 2004-06, pp. : 372-385

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Abstract