Author: Ribeiro Áurea Helena Puga Brashear Thomas G. Monteiro Plinio Rafael Reis Damázio Luciana Faluba
Publisher: Emerald Group Publishing Ltd
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.24, Iss.5-6, 2009-06, pp. : 449-459
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract