Marketing relationships in Brazil: trends in value strategies and capabilities

Author: Ribeiro Áurea Helena Puga   Brashear Thomas G.   Monteiro Plinio Rafael Reis   Damázio Luciana Faluba  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.24, Iss.5-6, 2009-06, pp. : 449-459

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Abstract