Author： Lord Kenneth R. Gupta Pola B.
Publisher： Emerald Group Publishing Ltd
ISSN： 0885-8624
Source： The Journal of Business and Industrial Marketing, Vol.25, Iss.3, 2010-01, pp. : 188-195
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
By Gummesson Evert Polese Francesco
The Journal of Business and Industrial Marketing, Vol. 24, Iss. 5-6, 2009-06 ,pp. :