The return on trade show information (RTSI): a conceptual analysis

Author: Bettis-Outland Harriette   Cromartie Jane S.   Johnston Wesley J.   Borders Aberdeen Leila  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.25, Iss.4, 2010-01, pp. : 268-271

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Abstract