Suppliers' willingness of customization, effective communication, and trust: a study of switching cost antecedents

Author： Yen Yu-Xiang   Wang Edward Shih-Tse   Horng Der-Juinn  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.26, Iss.4, 2011-04, pp. : 250-259

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