Bridging the theory to application gap in value-based selling

Author: Töytäri Pekka   Alejandro Thomas Brashear   Parvinen Petri   Ollila Ilmari   Rosendahl Nora  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.26, Iss.7, 2011-08, pp. : 493-502

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Abstract