Developing India-centric B2B sales theory: an inductive approach using sales job ads

Author： Mantrala Murali   Sridhar Shrihari   Dong Xiaodan (Dani)  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.27, Iss.3, 2012-02, pp. : 169-175

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