Author: Magala Slawomir
Publisher: Emerald Group Publishing Ltd
ISSN: 0953-4814
Source: Journal of Organizational Change Management, Vol.23, Iss.2, 2010-01, pp. : 152-156
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Abstract
Purpose - The purpose of this paper is to reinterpret rhetorical inventions in global multimedia and to re-conceptualize the theoretical analysis of processes of sentimental representation of global inequalities, unfair terms of exchange and attempts to balance them ("Bollywood" of Mumbai vs Hollywood of LA). Design/methodology/approach - Philosophical and qualitative analysis of the rhetoric of communication forged by global power games and applied to symbolic strategies of resistance, with a case study of a particular highly successful movie in global multimedia network, namely