Perceived risk and the consumer buying process: internet airline reservations

Author: Cunningham Lawrence F.   Gerlach James H.   Harper Michael D.   Young Clifford E.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0956-4233

Source: International Journal of Service Industry Management, Vol.16, Iss.4, 2005-09, pp. : 357-372

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Abstract