E-commerce marketing: fad or fiction? Management competency in mastering emerging technology. An international case analysis in the UAE

Author： Darby Roger Jones James Madani Ghada Al

Publisher： Emerald Group Publishing Ltd

ISSN： 0957-6053

Source： Logistics Information Management, Vol.16, Iss.2, 2003-02, pp. : 106-113

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

E-commerce marketing strategies: an integrated framework and case analysis

By Allen Eric Fjermestad Jerry

Logistics Information Management, Vol. 14, Iss. 1-2, 2001-01 ,pp. : 14-23

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

E-commerce and firm bargaining power shift in grocery marketing channels: A case of wholesalers' structured document exchanges

By Nakayama Makoto

Journal of Information Technology, Vol. 15, Iss. 3, 2000-09 ,pp. : 195-210

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Metadata for e-commerce: the ONIX International standard

By Medeiros Norm

OCLC Systems & Services, Vol. 17, Iss. 3, 2001-08 ,pp. : 114-117

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The development of e-commerce: the emerging virtual context within Egypt

By Kamel Sherif Hussein Maha

Logistics Information Management, Vol. 14, Iss. 1-2, 2001-01 ,pp. : 119-127

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Management context and impact of e-commerce in the Greek food industries

By Papathanassiou Eleutherios Arkoumani Barbara Kardaras Dimitrios

Logistics Information Management, Vol. 16, Iss. 2, 2003-02 ,pp. : 134-144

Emerald Group Publishing Ltd

Access to resources Recommend Favorite