Customer relationship management (CRM) in business-to-business (B2B) e-commerce

Author: Zeng Yun E   Wen H Joseph   Yen David C  

Publisher: Emerald Group Publishing Ltd

ISSN: 0968-5227

Source: Information Management & Computer Security, Vol.11, Iss.1, 2003-03, pp. : 39-44

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Abstract