Effects of discount framing in comparative price advertising

By McKechnie Sally   Devlin James   Ennew Christine   Smith Andrew  

European Journal of Marketing, Vol. 46, Iss. 11-12, 2012-11 ,pp. : 1501-1522

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumers' "mental accounting" in response to unexpected price savings at the point of sale

By Ha Hwan Ho   Hyun Jung Suk   Pae Jae H.  

Marketing Intelligence & Planning, Vol. 24, Iss. 4, 2006-06 ,pp. : 406-416

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Effects of price premium and product type on the choice of cause-related brands: a Singapore perspective

By Subrahmanyan Saroja  

Journal of Product and Brand Management, Vol. 13, Iss. 2, 2004-03 ,pp. : 116-124

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Are there threshold effects in the stock price-dividend relation? The case of the US stock market, 1871-2004

By Esteve Vicente   Prats Maria  

Applied Financial Economics, Vol. 18, Iss. 19, 2008-10 ,pp. : 1533-1537

Routledge Ltd

Access to resources Recommend Favorite

Discount Clothing Retailing in the UK

By Robinson Terry M   Bailey Jayne  

International Journal of Retail & Distribution Management, Vol. 22, Iss. 1, 1994-01 ,pp. : 29-37

Emerald Group Publishing Ltd

Access to resources Recommend Favorite