Moderating effect of type of product exchanged in long-term orientation of firm-supplier relationships: an empirical study

Author： Redondo Yolanda Polo Fierro Jesús J. Cambra

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.14, Iss.7, 2005-12, pp. : 424-437

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