Author: Ind Nicholas
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.15, Iss.2, 2006-02, pp. : 148-149
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Branding consumer goods: insights from theory and practice
Journal of Consumer Marketing, Vol. 14, Iss. 3, 1997-03 ,pp. :