Television viewers' motivations to follow the 2005 Ashes Test series: implications for the rebranding of English cricket

Author： Bennett Roger Ali-Choudhury Rehnuma Mousley Wendy

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.16, Iss.1, 2007-03, pp. : 23-37

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