The Supermalt identity: how Brixton-based Afro-Caribbean consumers construct a Danish malt beer brand as one of their own

Author： Bech-Larsen Tino   Esbjerg Lars   Grunert Klaus G.   Juhl Hans J°rn   Bruns° Karen  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.16, Iss.1, 2007-03, pp. : 5-15

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