Author： Muzellec Laurent Lambkin Mary
Publisher： Emerald Group Publishing Ltd
ISSN： 1061-0421
Source： Journal of Product and Brand Management, Vol.16, Iss.5, 2007-08, pp. : 321-333
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Does your strategy really stand up?: Design thinking can make it work
Strategic Direction, Vol. 26, Iss. 1, 2010-01 ,pp. :
Why women make better directors
By Bart Chris
International Journal of Business Governance and Ethics, Vol. 8, Iss. 1, 2013-03 ,pp. :
How to Make Your Stakeholders Smarter
Research World, Vol. 2015, Iss. 50, 2015-01 ,pp. :
Does It Make Sense to Be a Loyal Employee?
By Elegido Juan
Journal of Business Ethics, Vol. 116, Iss. 3, 2013-09 ,pp. :