Developing a stakeholder analysis to aid bio-based product innovation

Author: McDonald Gael M.   Killerby Shaun   Maplesden Frances   Rolland Deborah  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.16, Iss.6, 2007-09, pp. : 386-400

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract