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Emerald Group Publishing Ltd

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Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market

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Intergenerational influence on brand preferences

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Indian consumers' brand equity toward a US and local apparel brand

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Journal of Fashion Marketing and Management, Vol. 14, Iss. 3, 2010-01 ,pp. : 469-485

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Young Australian consumers' preferences for fashion apparel attributes

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