A re-evaluation of the product innovation-decision process: the implications for product management

Author： Parthasarathy Madhavan   Rittenburg Terri L   Ball A Dwayne  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.4, Iss.4, 1995-04, pp. : 35-47

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