Improving competitive position using branded ingredients

Author： McCarthy Michael S   Norris Donald G  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.8, Iss.4, 1999-04, pp. : 267-285

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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