The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing

By Hyllegard Karen   Yan Ruoh-Nan   Ogle Jennifer Paff   Attmann Julianne  

Journal of Marketing Management, Vol. 27, Iss. 1-2, 2011-02 ,pp. : 100-123

Routledge Ltd

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Fashion involvement and experiential value: Gen Y retail apparel patronage

By Sullivan Pauline  

The International Review of Retail, Distribution and Consumer Research, Vol. 22, Iss. 5, 2012-12 ,pp. : 459-483

Routledge Ltd

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Young Generation Y consumers' perceptions of sustainability in the apparel industry

By Hill Jessica   Lee Hyun-Hwa  

Journal of Fashion Marketing and Management, Vol. 16, Iss. 4, 2012-09 ,pp. : 477-491

Emerald Group Publishing Ltd

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Children's Understanding of Television Advertising Intent

By Lawlor Margaret-Anne   Prothero Andrea  

Journal of Marketing Management, Vol. 19, Iss. 3-4, 2003-04 ,pp. : 411-431

Routledge Ltd

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A review of a multiple retailer's labour turnover

By Hendrie James  

International Journal of Retail & Distribution Management, Vol. 32, Iss. 9, 2004-09 ,pp. : 434-441

Emerald Group Publishing Ltd

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