Challenging market conventions: Supermarket diversification and consumer resistance in children's apparel purchases

Author: Kervenoael Ronan de   Canning Catherine   Palmer Mark   Hallsworth Alan  

Publisher: Emerald Group Publishing Ltd

ISSN: 1361-2026

Source: Journal of Fashion Marketing and Management, Vol.15, Iss.4, 2011-09, pp. : 464-485

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Abstract