Profiling brand-piracy-prone consumers: an exploratory study in Hong Kong's clothing industry

Author: Phau Ian   Prendergast Gerard   Chuen Leung Hing  

Publisher: Emerald Group Publishing Ltd

ISSN: 1361-2026

Source: Journal of Fashion Marketing and Management, Vol.5, Iss.1, 2001-03, pp. : 45-55

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Abstract