Relationships between optimum stimulation level and willingness to use mass customisation options

Author： Fiore Ann Marie   Lee Seung-Eun   Kunz Grace   Campbell J.R.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1361-2026

Source： Journal of Fashion Marketing and Management, Vol.5, Iss.2, 2001-06, pp. : 99-107

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