Halo effect: Conceptual definition and empirical exploration with regard to South Korean subsidiaries of US and Japanese multinational corporations

Author： Oh Mi-Young   Ramaprasad Jyotika  

Publisher： Emerald Group Publishing Ltd

ISSN： 1478-0852

Source： Journal of Communication Management, Vol.7, Iss.4, 2003-10, pp. : 317-332

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