Author： Webley Simon
Publisher： Emerald Group Publishing Ltd
ISSN： 1478-0852
Source： Journal of Communication Management, Vol.8, Iss.1, 2004-01, pp. : 9-12
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Abstract
As a result of corporate malpractice and clear guidance given by a number of committees set up by major private sector institutions, risk, reputation and trust are high on the boardroom agenda. The principal way of addressing the issues is through statements of corporate values and their application through codes of business ethics. These alone are not enough to make any difference ? they have to become part of the way staff think and act. Having such a programme has been shown not only to be morally right but also worthwhile.
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