

Author: Jarošová Eva Winn Joan
Publisher: IP Publishing Ltd
ISSN: 1465-7503
Source: The International Journal of Entrepreneurship and Innovation, Vol.6, Iss.3, 2005-08, pp. : 201-209
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
The Case Study section of the International Journal of Entrepreneurship and Innovation serves two purposes. First, the case studies presented are concerned with problematical issues that are pertinent to students of entrepreneurship. Thus they constitute appropriate teaching and learning vehicles on a variety of postgraduate and undergraduate programmes. Each case study is accompanied by a set of guidelines for the use of tutors. Second, it is envisaged that those engaged in entrepreneurial activities will find the cases both interesting and useful.The authors wish to thank Hedvika and Michaela Horská, Dáša Kůtková and the staff of AAC for their cooperation in the preparation of this case. Funding for its preparation was provided by the J. William Fulbright Foundation and the Daniels College of Business at the University of Denver. The case is intended to stimulate class discussion rather than to illustrate the effective or ineffective handling of a managerial situation. All events and individuals featured are real.
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