Author： Katz Susan M. Casey Robert Aiman-Smith Lynda
Publisher： Industrial Research Institute, Inc
ISSN： 0895-6308
Source： Research-Technology Management, Vol.48, Iss.3, 2005-05, pp. : 47-57
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Abstract
Most managers recognize that time-to-market practices provide benefits for their organizations, but few have considered all available TTM strategies. Further, little research has been done into the advantages and disadvantages of these strategies. Developing a process for and examining the cost effectiveness of TTM can be particularly useful. Measurements of usage and cost derived from organizational experience can be used to calculate the cost effectiveness of TTM practices within any setting. This information can then be used by management to optimize return on investment by achieving TTM with minimal costs. The goal is to create a set of balanced practices that meet the specific needs imposed by industry constraints.
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