Innovation Adventures Beyond the Core

Author： Edwards David  

Publisher： Industrial Research Institute, Inc

ISSN： 0895-6308

Source： Research-Technology Management, Vol.55, Iss.6, 2012-11, pp. : 33-41

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Abstract

OVERVIEW: This paper discusses lessons that Avery Dennison has learned in its efforts to grow and innovate beyond its core businesses. The paper looks at innovation through five lenses: target selection, organization, people, systems, and culture. The sum of the insights from these areas does not add up to a magic formula for innovation, but it is hoped that the lessons will prove of value to others seeking to move beyond the core.

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