Consideration of the technological brands and price premium strategies for SPM in Japan

Author: Mitsuyama Hiro   Iijima Masaki   Uchimoto Yukio  

Publisher: Inderscience Publishers

ISSN: 1368-4892

Source: International Journal of Business Performance Management, Vol.14, Iss.4, 2013-09, pp. : 356-367

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Abstract