Surviving with paranoia through green and clean marketing in Indian FMCG sector

Author： Bidyarthi H.M. Jha   Dande Mayur A.   Kuchar P.M.   Herode Milind L.   Kasliwal Neelam Y.  

Publisher： Inderscience Publishers

ISSN： 1368-4892

Source： International Journal of Business Performance Management, Vol.14, Iss.4, 2013-09, pp. : 386-395

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